PRODUCT BASED ADVERTISING
INDUSTRY REPORT 2022
HEAD
WINDS
The fostered American dependency on other nations for essential products continues to wreak havoc in our economy, while less confident forecasting and longer delivery lead times are causing substantial delays at our ports. Couple this with Washington’s ever more innovative and pressing employment restrictions and one can see their sincere desire for an alternative economic system. Combined, these foreshadow continued product shortages and increasing consumer costs.
To effectively operate in this newly regulated environment, McGRAPHIX Advertising Products encourages program leads on marketing and promotional efforts to plan ahead, while adding additional time to project cycles. Doing so allows us to line-up inventory, production slots and delivery schedules with event dates.
PRODUCTS
TENTS ▪ DISPLAYS ▪ SIGNS
Hardware component back orders are due in this month for our American printed Tents, Sail Flags, Floor Displays and Retractors. Fabric for Table Covers, Banners and material for our line of USA Made Floor Mats remain available. Production lead times are averaging (15) working days from artwork approval, with courier delivery delays adding to the cycle.
To effectively manage projects in our modular display sector, McGRAPHIX Advertising Products provides a deep bench of American based product resources. For event success, clients are encouraged to forecast future needs and buy high demand products in the season preceding high demand (i.e., outdoor displays would be winter or early spring purchases).
STAFF & EVENT APPAREL
Normally, popular industry apparel products remain available even in the offseason. However, current polo and tee shirt inventories are at unprecedented low levels, with replenishment orders not arriving until 1st quarter of next calendar year. Seasonal OUTERWEAR is beginning to show low quantities in certain sizes of popular colors, while decorating facilities remain backlogged as small businesses contend with both past and present labor issues instigated by Washington.
McGRAPHIX Advertising Products offers (30) years experience and extensive product and decorating resources to successfully work these issues for clients. For upcoming the holiday celebrations and 4th quarter staff apparel requirements, we suggest ordering in October to book remaining November production schedule dates for December deliveries. Otherwise, begin to plan now for next calendar year 1st quarter productions for 2nd quarter apparel requirements.
PROMO PLUS
Current industry product availability may not ship in-time for near-term event requirements. Rather, orders must now be carefully managed from the outset and matched with inventory and predefined project schedules. From popular Writing Instruments to Flash Drives, Badges, Lanyards, Bags, Balls and Drinkware, promotional event success is achieved with experienced project management and adequate time allocations.
At McGRAPHIX Advertising Products, we carry the best the industry has to offer. Let us put it to work for you. For questions or project assistance, please feel free to contact us.
Please feel free to contact
McGRAPHIX Advertising Products.
