The dawn of 1983 wasn't exactly a welcoming time for new business.  The American economy was reeling from a decade of runaway inflation, soaring energy costs and heavy-handed government spending.  Businesses were shuttering and the safe bet was to keep your head down.

It took a unique blend of military discipline and boundless optimism to see a path forward.  Driven by a maverick entrepreneurial spirit, a retired U.S. Army soldier and his assured son saw opportunity where others saw storm clouds. Armed with just a few mesh screens, a couple of worktables and a first-generation apparel press, they launched New Era Graphics.

decades of change

We grew alongside the modern advertising industry. In the early days, we were the engine behind local trades with decorated work wear, the political campaigns with election signage and government agencies with permit decals. As the industry advanced, so did we. Eventually, we rebranded as McGRAPHIX Advertising Products—a nod to our family origins and an expansion of our vision into new products and a larger national and global clientele.

brand first

Our growth and longevity are fueled from business engagements with many successful organizations, both large and small.

• United States Military Branches

• Federal, State & Municipal Agencies

• Corporations

• Universities 

• National & Regional Associations

All these entities share the same marketing strategy in that they communicate 'brand first' with their target audience.  The product based segment of these communications is where we thrive.