In The Beginning
The dawn of 1983 offered no promise for entrepreneurial success as the consumer had been pummeled by two decades of economic disaster. The American economic model was broken, with federal government excesses of the Vietnam War, the Great Society and our dependency on foreign energy, weakened what was left of the economy. Businesses were closing doors and reducing staff just to survive. Those without the crazy entrepreneur gene would never start a business in this environment. But as the bearded man with the smiley face tee-shirt in the Forrest Gump movie proved, in America, it still took only a will to find a way.
Starting with some mesh screens, a few tables and a tee-shirt press, (2) men of the McDonald namesake set-off to build a business. It was then called New Era Graphics.
The cutting-edge name described the novelty of screen printing at the time. In apparel, it was a custom tee-shirt for a cause, in sign work it was a poster print for an election campaign and in the yet to be defined promotional industry, it was the #1 shaped ice scrapper. These are the time invested roots of the family business you know as McGRAPHIX Advertising Products.