Air Shows, Athletic Runs, Concerts, Team Competitions, Golf Tournaments, Service-Member Homecomings,
Program Conferences all provide a favorable setting for program advertising. When publicizing such events, the instrument
best suited to entice and engage the human spirit is PRODUCT-BASED ADVERTISING (PBA).
Unlike digital platforms, branded products echo a brand message beyond the binary signal, with stimulative
reoccurring visibility amongst family, friends and peers. Better yet, most offer design space for tiered sponsorship advertising.
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