MWR APPAREL Branding
McGRAPHIX provides MWR with a
large selection of modern apparel products available for organizational
branding and staff apparel outfitting. Our extensive industry network
developed over thirty years provides access to over 80 popular retail
and industry brands, in a dozen broad product categories, delivering
over 5,000 solutions to meet just about any budgetary price point and
Embroidery Logo vs. Text | Size Option
In years past, the MWR logo was easily
embroidered and the size was balanced with regards to the apparel
location . However, with the current version the lengthy small text
across the bottom requires an increase in size in order to legibly
produce. The reason is embroidery requires minimal
line thicknesses in order to sew legibly.
To sew the current U.S. Army MWR logo
requires a minimum 3.2" diameter image size. With the overall circular
format, this appears large on smaller size apparel sizes. It also adds
a heavier density of sewn thread to the underlying garment. In
response, U.S. Army IMCOM HQ’s authorized the use of the U.S. ARMY MWR
‘text option’ for embroidery of less than 4". The usage notes read as
follows: For embroidery image areas less than 4" and including most
apparel items, the following logo icons may be used.
MWR Brand Central authorizes the use of the text
For an accurate visual size representation of
the embroidery options below, measure and cut out a 3 1/4" circle, a
3.5"w x 1.5"h and
3"w x 1"h rectangle. Have someone hold them above the heart or
locate them yourself and and stand before a mirror.
Embroidery is accomplished with the aid of a computer
file. Unlike screen-printing, the number of colors in an embroidery
design do not 'generally drive the production costs. Rather, design
size is the main driver behind embroidery decorating fees. This is
commonly referred to as the stich count.
To add a base name to the embroidery, a new
production file is required and a nominal preparation fee is charged.
The base name is located below the MWR lettering with a 1/4" spacing
differential. This file remains in archives and alleviates the need for
any future set-up fees as long as the same file is used.